The bar is low when it comes to entering the better-for-you snack market, which makes meaningful product benefits like high protein even more vital to success. thinkThin has built its enviable reputation and impressive distribution on protein-packed, low-to-no sugar snacks in ridiculously delicious flavors like cupcake batter (that particular flavor was the brainchild of a thinkThin executive’s daughter). The first thinkThin campaign launched in 2017 starring Grace & Mia, witty lifelong BFFs who have each other’s back and appreciate the value of nutritious snacks, is the first of a series.


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