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"THIS. IS. BOLDSLAW."
When Marie's launched a new line of coleslaw flavors: BBQ, chipotle and sesame ginger, one thing became clear, this wasn’t just coleslaw. This was BOLDSLAW. By bringing this new moniker to life typographically with 3D animation, we drove our stake in the ground while partnering with food bloggers to inspire kitchen artists’ sense of adventure when creating their favorite summer meals. Featured on sites like Epicurious.com, AllRecipes.com and MyRecipes.com, the digital campaign was also complemented by custom media units on sites such as Tasting Table and Chow.