The battle over dressing your salad has never been more hotly contested. While every aisle of the grocery store has its own share-of-shelf CPG struggles, the salad dressing category is fought on two fronts: in the refrigerated produce section and in the room temperature “shelf stable” section. For Marie's garnering awareness around refrigerated salad dressing and getting consumers to the produce section to buy their salad dressing was half the battle. With a brief and objective as direct as “get people to the produce section,” it was clear that the takeaway should be just as straightforward—your salad dressing should be as fresh as your salad.


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